BKNG vs ULTA
By Alex · Tickerpine
Booking Holdings Inc. vs Ulta Beauty, Inc., side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | BKNG | ULTA |
|---|---|---|
| Price | $181.46 | $488.45 |
| Market cap | $140.61B | $21.00B |
| P/E ratio | 23.9 | 18.3 |
| ROE | — | 47.45% |
| Profit margin | 22.23% | 9.35% |
| Revenue growth | 16.20% | 11.10% |
| Dividend yield | 0.89% | — |
| Beta | 1.09 | 0.86 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
BKNG vs ULTA in plain English
- BKNG is the bigger company — about 6.7× the market cap of ULTA.
- ULTA is cheaper on earnings (P/E 18.3 vs 23.9).
- BKNG is growing revenue faster (16% vs 11%).
- BKNG pays a dividend (0.89%) while the other effectively doesn't.
How would $1,000 have done in each?
BKNG return calculator
See what $1,000 in Booking Holdings Inc. would be worth today.
ULTA return calculator
See what $1,000 in Ulta Beauty, Inc. would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.