BKNG vs ULTA
By Alex · Tickerpine
Booking Holdings Inc. vs Ulta Beauty, Inc., side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | BKNG | ULTA |
|---|---|---|
| Price | $163.87 | $549.13 |
| Market cap | $123.13B | $23.48B |
| P/E ratio | 18.2 | 19.8 |
| ROE | — | 46.12% |
| Profit margin | 25.53% | 9.34% |
| Revenue growth | 8.10% | 8.90% |
| Dividend yield | 1.03% | — |
| Beta | 1.07 | 0.85 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
BKNG vs ULTA in plain English
- BKNG is the bigger company — about 5.2× the market cap of ULTA.
- BKNG is cheaper on earnings (P/E 18.2 vs 19.8).
- ULTA is growing revenue faster (9% vs 8%).
- BKNG pays a dividend (1.03%) while the other effectively doesn't.
How would $1,000 have done in each?
BKNG return calculator
See what $1,000 in Booking Holdings Inc. would be worth today.
ULTA return calculator
See what $1,000 in Ulta Beauty, Inc. would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.