BKNG vs ULTA
By Alex · Tickerpine
Booking Holdings Inc. vs Ulta Beauty, Inc., side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | BKNG | ULTA |
|---|---|---|
| Price | $212.26 | $531.89 |
| Market cap | $159.49B | $22.87B |
| P/E ratio | 23.6 | 20.3 |
| ROE | — | 47.45% |
| Profit margin | 25.53% | 9.35% |
| Revenue growth | 8.10% | 11.10% |
| Dividend yield | 0.79% | — |
| Beta | 1.07 | 0.85 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
BKNG vs ULTA in plain English
- BKNG is the bigger company — about 7.0× the market cap of ULTA.
- ULTA is cheaper on earnings (P/E 20.3 vs 23.6).
- ULTA is growing revenue faster (11% vs 8%).
- BKNG pays a dividend (0.79%) while the other effectively doesn't.
How would $1,000 have done in each?
BKNG return calculator
See what $1,000 in Booking Holdings Inc. would be worth today.
ULTA return calculator
See what $1,000 in Ulta Beauty, Inc. would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.