BKNG stock forecast: what analysts expect
Wall Street analysts covering Booking Holdings Inc. currently rate the stock a Buy on average, with a mean 12-month price target of $237.81 — +12.0% versus the last price of $212.26. Targets reflect analyst opinion, not a guarantee.
BKNG historical returns
Based on monthly dividend-adjusted prices. See the full breakdown on what if you had invested in BKNG.
BKNG annual returns by year
Congress trading in BKNG
10 members of Congress have disclosed trading BKNG — 21 purchases and 8 sales worth an estimated $306,001. Most recent disclosure: Jun 1, 2026.
See who in Congress traded BKNG →Insider activity in BKNG
BKNG's own executives and directors have made 0 open-market purchases ($0) and 7 sales ($11.7M) in the last 90 days, per SEC Form 4 filings. Most recent: Aug 5, 2026.
| Aug 5, 2026 | Mylod Robert J Jr | Director | Sell | $206,700 |
| Jul 29, 2026 | Mylod Robert J Jr | Director | Sell | $1.0M |
| Jul 28, 2026 | Wittman Vanessa Ames | Director | Sell | $216,000 |
| May 26, 2026 | Millones Peter J | EXECUTIVE VP, GENERAL COUNSEL | Sell | $3.3M |
| May 26, 2026 | Millones Peter J | EXECUTIVE VP, GENERAL COUNSEL | Sell | $4.8M |
About Booking Holdings Inc.
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
BKNG Key Statistics
BKNG in plain English
- P/E ratio (23.6) — how many dollars you pay for each $1 of BKNG's yearly profit. That's a fairly normal range.
- Profit margin (25.53%) — of every $1 in sales, this is what's left as profit after all costs.
- Dividend yield (0.79%) — the cash payout you'd earn per year as a % of the share price, on top of any price gains.
BKNG stock: frequently asked questions
What is Booking Holdings Inc.'s stock price today?
Booking Holdings Inc. (BKNG) last traded at $212.26 on the NASDAQ. Over the past 52 weeks the stock has traded between $150.14 and $231.80.
Is BKNG stock a buy or a sell?
Wall Street analysts' consensus rating on BKNG is "Buy", with an average 12-month price target of $237.81 — about +12.0% versus the current price of $212.26. Analyst targets are opinions, not guarantees; always do your own research.
How much would $1,000 invested in BKNG 10 years ago be worth today?
A $1,000 investment in Booking Holdings Inc. made 10 years ago would be worth about $3,825 today (dividends reinvested) — a total return of 283%, or 14.4% per year.
Does BKNG pay a dividend?
Yes. Booking Holdings Inc. currently pays a dividend yielding about 0.79% per year at today's share price.
What is BKNG's P/E ratio?
BKNG trades at a trailing price-to-earnings ratio of 23.6, and 17.2 times expected forward earnings. The P/E ratio tells you how many dollars investors pay for each $1 of the company's annual profit.
Do members of Congress trade BKNG stock?
Yes — 10 members of Congress have disclosed trades in BKNG under the STOCK Act, totaling 21 purchases and 8 sales worth an estimated $306,001.
What is Booking Holdings Inc.'s ticker symbol?
Booking Holdings Inc. trades under the ticker symbol BKNG on the NASDAQ.
Compare BKNG with peers
Data last refreshed from public sources. Figures may be delayed. Not investment advice.