ULTA stock forecast: what analysts expect
Wall Street analysts covering Ulta Beauty, Inc. currently rate the stock a Buy on average, with a mean 12-month price target of $623.42 — +17.2% versus the last price of $531.89. Targets reflect analyst opinion, not a guarantee.
ULTA historical returns
Based on monthly dividend-adjusted prices. See the full breakdown on what if you had invested in ULTA.
ULTA annual returns by year
Congress trading in ULTA
11 members of Congress have disclosed trading ULTA — 9 purchases and 5 sales worth an estimated $328,000. Most recent disclosure: Sep 23, 2025.
See who in Congress traded ULTA →Insider activity in ULTA
ULTA's own executives and directors have made 0 open-market purchases ($0) and 1 sale ($182,247) in the last 90 days, per SEC Form 4 filings. Most recent: Jun 15, 2026.
| Jun 15, 2026 | Mrkonic George R Jr | Director | Sell | $182,247 |
About Ulta Beauty, Inc.
Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides wellness products. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.
ULTA Key Statistics
ULTA in plain English
- P/E ratio (20.3) — how many dollars you pay for each $1 of ULTA's yearly profit. That's a fairly normal range.
- ROE (47.45%) — how efficiently the company turns shareholders' money into profit. Above ~20% is considered strong.
- Profit margin (9.35%) — of every $1 in sales, this is what's left as profit after all costs.
- Dividend — ULTA doesn't pay a meaningful dividend; the return here comes from the share price, not cash payouts.
ULTA stock: frequently asked questions
What is Ulta Beauty, Inc.'s stock price today?
Ulta Beauty, Inc. (ULTA) last traded at $531.89 on the NASDAQ. Over the past 52 weeks the stock has traded between $443.60 and $714.97.
Is ULTA stock a buy or a sell?
Wall Street analysts' consensus rating on ULTA is "Buy", with an average 12-month price target of $623.42 — about +17.2% versus the current price of $531.89. Analyst targets are opinions, not guarantees; always do your own research.
How much would $1,000 invested in ULTA 10 years ago be worth today?
A $1,000 investment in Ulta Beauty, Inc. made 10 years ago would be worth about $2,152 today (dividends reinvested) — a total return of 115%, or 8.0% per year.
Does ULTA pay a dividend?
No — Ulta Beauty, Inc. does not currently pay a meaningful dividend. Returns for shareholders come from changes in the share price.
What is ULTA's P/E ratio?
ULTA trades at a trailing price-to-earnings ratio of 20.3, and 16.7 times expected forward earnings. The P/E ratio tells you how many dollars investors pay for each $1 of the company's annual profit.
Do members of Congress trade ULTA stock?
Yes — 11 members of Congress have disclosed trades in ULTA under the STOCK Act, totaling 9 purchases and 5 sales worth an estimated $328,000.
What is Ulta Beauty, Inc.'s ticker symbol?
Ulta Beauty, Inc. trades under the ticker symbol ULTA on the NASDAQ.
Compare ULTA with peers
Data last refreshed from public sources. Figures may be delayed. Not investment advice.