BKNG vs NKE
By Alex · Tickerpine
Booking Holdings Inc. vs NIKE, Inc., side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | BKNG | NKE |
|---|---|---|
| Price | $181.46 | $40.75 |
| Market cap | $140.61B | $60.35B |
| P/E ratio | 23.9 | 26.8 |
| ROE | — | 16.02% |
| Profit margin | 22.23% | 4.84% |
| Revenue growth | 16.20% | 0.10% |
| Dividend yield | 0.89% | 4.02% |
| Beta | 1.09 | 1.12 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
BKNG vs NKE in plain English
- BKNG is the bigger company — about 2.3× the market cap of NKE.
- BKNG is cheaper on earnings (P/E 23.9 vs 26.8).
- BKNG is growing revenue faster (16% vs 0%).
- NKE has the higher dividend yield (4.02% vs 0.89%).
How would $1,000 have done in each?
BKNG return calculator
See what $1,000 in Booking Holdings Inc. would be worth today.
NKE return calculator
See what $1,000 in NIKE, Inc. would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.