NKE stock forecast: what analysts expect
Wall Street analysts covering NIKE, Inc. currently rate the stock a Hold on average, with a mean 12-month price target of $50.66 — +25.1% versus the last price of $40.51. Targets reflect analyst opinion, not a guarantee.
NKE historical returns
Based on monthly dividend-adjusted prices. See the full breakdown on what if you had invested in NKE.
NKE annual returns by year
Congress trading in NKE
27 members of Congress have disclosed trading NKE — 36 purchases and 25 sales worth an estimated $684,000. Most recent disclosure: Jun 4, 2025.
See who in Congress traded NKE →Insider activity in NKE
NKE's own executives and directors have made 0 open-market purchases ($0) and 6 sales ($1.2M) in the last 90 days, per SEC Form 4 filings. Most recent: Aug 7, 2026.
| Aug 7, 2026 | Montagne Amy | PRESIDENT, NIKE | Sell | $204,657 |
| Aug 5, 2026 | Leinwand Robert | EVP: Chief Legal Officer | Sell | $34,154 |
| Aug 5, 2026 | Alagirisamy Venkatesh | EVP: CHIEF OPERATING OFFICER | Sell | $37,024 |
| Aug 5, 2026 | McCartney Philip | EVP: CHIEF INN,PROD&DSG OFCR | Sell | $21,798 |
| Aug 5, 2026 | Friend Matthew | EVP: CFO | Sell | $102,461 |
About NIKE, Inc.
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Converse, Jumpman, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and sports apparel, as well as sells products to wholesale customers and directly to consumers through NIKE Direct operations; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
NKE Key Statistics
NKE in plain English
- P/E ratio (19.7) — how many dollars you pay for each $1 of NKE's yearly profit. That's a fairly normal range.
- ROE (22.14%) — how efficiently the company turns shareholders' money into profit. Above ~20% is considered strong.
- Profit margin (6.70%) — of every $1 in sales, this is what's left as profit after all costs.
- Dividend yield (3.97%) — the cash payout you'd earn per year as a % of the share price, on top of any price gains.
NKE stock: frequently asked questions
What is NIKE, Inc.'s stock price today?
NIKE, Inc. (NKE) last traded at $40.51 on the NYSE. Over the past 52 weeks the stock has traded between $40.00 and $80.17.
Is NKE stock a buy or a sell?
Wall Street analysts' consensus rating on NKE is "Hold", with an average 12-month price target of $50.66 — about +25.1% versus the current price of $40.51. Analyst targets are opinions, not guarantees; always do your own research.
How much would $1,000 invested in NKE 10 years ago be worth today?
A $1,000 investment in NIKE, Inc. made 10 years ago would be worth about $807 today (dividends reinvested) — a total return of -19%, or -2.1% per year.
Does NKE pay a dividend?
Yes. NIKE, Inc. currently pays a dividend yielding about 3.97% per year at today's share price.
What is NKE's P/E ratio?
NKE trades at a trailing price-to-earnings ratio of 19.7, and 17.6 times expected forward earnings. The P/E ratio tells you how many dollars investors pay for each $1 of the company's annual profit.
Do members of Congress trade NKE stock?
Yes — 27 members of Congress have disclosed trades in NKE under the STOCK Act, totaling 36 purchases and 25 sales worth an estimated $684,000.
What is NIKE, Inc.'s ticker symbol?
NIKE, Inc. trades under the ticker symbol NKE on the NYSE.
Compare NKE with peers
Data last refreshed from public sources. Figures may be delayed. Not investment advice.