AMZN vs BKNG
By Alex · Tickerpine
Amazon.com, Inc. vs Booking Holdings Inc., side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | AMZN | BKNG |
|---|---|---|
| Price | $232.69 | $181.46 |
| Market cap | $2.50T | $140.61B |
| P/E ratio | 31.7 | 23.9 |
| ROE | 24.29% | — |
| Profit margin | 12.22% | 22.23% |
| Revenue growth | 16.60% | 16.20% |
| Dividend yield | — | 0.89% |
| Beta | 1.44 | 1.09 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
AMZN vs BKNG in plain English
- AMZN is the bigger company — about 17.8× the market cap of BKNG.
- BKNG is cheaper on earnings (P/E 23.9 vs 31.7).
- AMZN is growing revenue faster (17% vs 16%).
- BKNG pays a dividend (0.89%) while the other effectively doesn't.
How would $1,000 have done in each?
AMZN return calculator
See what $1,000 in Amazon.com, Inc. would be worth today.
BKNG return calculator
See what $1,000 in Booking Holdings Inc. would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.