AMZN vs BKNG
By Alex · Tickerpine
Amazon.com, Inc. vs Booking Holdings Inc., side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | AMZN | BKNG |
|---|---|---|
| Price | $266.66 | $159.58 |
| Market cap | $2.88T | $118.68B |
| P/E ratio | 21.6 | 17.3 |
| ROE | 27.42% | — |
| Profit margin | 16.90% | 25.52% |
| Revenue growth | 12.10% | -1.30% |
| Dividend yield | 0.00% | 1.05% |
| Beta | 1.50 | 1.15 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
AMZN vs BKNG in plain English
- AMZN is the bigger company — about 24.3× the market cap of BKNG.
- BKNG is cheaper on earnings (P/E 17.3 vs 21.6).
- AMZN is growing revenue faster (12% vs -1%).
- BKNG pays a dividend (1.05%) while the other effectively doesn't.
How would $1,000 have done in each?
AMZN return calculator
See what $1,000 in Amazon.com, Inc. would be worth today.
BKNG return calculator
See what $1,000 in Booking Holdings Inc. would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.