AMZN stock forecast: what analysts expect
Wall Street analysts covering Amazon.com, Inc. currently rate the stock a Strong Buy on average, with a mean 12-month price target of $325.19 — +21.7% versus the last price of $267.28. Targets reflect analyst opinion, not a guarantee.
AMZN historical returns
Based on monthly dividend-adjusted prices. See the full breakdown on what if you had invested in AMZN.
AMZN annual returns by year
Congress trading in AMZN
79 members of Congress have disclosed trading AMZN — 143 purchases and 65 sales worth an estimated $11.8M. Most recent disclosure: Jun 25, 2026.
See who in Congress traded AMZN →Insider activity in AMZN
AMZN's own executives and directors have made 0 open-market purchases ($0) and 32 sales ($367.0M) in the last 90 days, per SEC Form 4 filings. Most recent: Aug 3, 2026.
| Aug 3, 2026 | Herrington Douglas J | CEO Worldwide Amazon Stores | Sell | $278,390 |
| Aug 3, 2026 | Bezos Jeffrey P | Executive Chair | Sell | $346.5M |
| Jul 1, 2026 | Herrington Douglas J | CEO Worldwide Amazon Stores | Sell | $239,770 |
| Jun 1, 2026 | Herrington Douglas J | CEO Worldwide Amazon Stores | Sell | $266,190 |
| May 22, 2026 | Zapolsky David | Senior Vice President | Sell | $2.5M |
About Amazon.com, Inc.
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, Artificial intelligence, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. The company was incorporated in 1994 and is headquartered in Seattle, Washington.
AMZN Key Statistics
AMZN in plain English
- P/E ratio (21.9) — how many dollars you pay for each $1 of AMZN's yearly profit. That's a fairly normal range.
- ROE (30.56%) — how efficiently the company turns shareholders' money into profit. Above ~20% is considered strong.
- Profit margin (17.44%) — of every $1 in sales, this is what's left as profit after all costs.
- Dividend — AMZN doesn't pay a meaningful dividend; the return here comes from the share price, not cash payouts.
AMZN stock: frequently asked questions
What is Amazon.com, Inc.'s stock price today?
Amazon.com, Inc. (AMZN) last traded at $267.28 on the NASDAQ. Over the past 52 weeks the stock has traded between $196.00 and $287.20.
Is AMZN stock a buy or a sell?
Wall Street analysts' consensus rating on AMZN is "Strong Buy", with an average 12-month price target of $325.19 — about +21.7% versus the current price of $267.28. Analyst targets are opinions, not guarantees; always do your own research.
How much would $1,000 invested in AMZN 10 years ago be worth today?
A $1,000 investment in Amazon.com, Inc. made 10 years ago would be worth about $6,950 today (dividends reinvested) — a total return of 595%, or 21.4% per year.
Does AMZN pay a dividend?
No — Amazon.com, Inc. does not currently pay a meaningful dividend. Returns for shareholders come from changes in the share price.
What is AMZN's P/E ratio?
AMZN trades at a trailing price-to-earnings ratio of 21.9, and 25.7 times expected forward earnings. The P/E ratio tells you how many dollars investors pay for each $1 of the company's annual profit.
Do members of Congress trade AMZN stock?
Yes — 79 members of Congress have disclosed trades in AMZN under the STOCK Act, totaling 143 purchases and 65 sales worth an estimated $11.8M.
What is Amazon.com, Inc.'s ticker symbol?
Amazon.com, Inc. trades under the ticker symbol AMZN on the NASDAQ.
Compare AMZN with peers
Data last refreshed from public sources. Figures may be delayed. Not investment advice.