NOW stock forecast: what analysts expect
Wall Street analysts covering ServiceNow, Inc. currently rate the stock a Strong Buy on average, with a mean 12-month price target of $140.25 — +12.3% versus the last price of $124.94. Targets reflect analyst opinion, not a guarantee.
NOW historical returns
Based on monthly dividend-adjusted prices. See the full breakdown on what if you had invested in NOW.
NOW annual returns by year
Congress trading in NOW
16 members of Congress have disclosed trading NOW — 28 purchases and 7 sales worth an estimated $329,000. Most recent disclosure: Mar 6, 2026.
See who in Congress traded NOW →Insider activity in NOW
NOW's own executives and directors have made 0 open-market purchases ($0) and 2 sales ($276,615) in the last 90 days, per SEC Form 4 filings. Most recent: May 28, 2026.
| May 28, 2026 | Briggs Teresa | Director | Sell | $173,376 |
| May 18, 2026 | Fipps Paul | President, Global Customer Ops | Sell | $103,238 |
About ServiceNow, Inc.
ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Brazil, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; field service management applications; and sales and order management services. It also offers human resources delivery; legal and contract operations; workplace service delivery products; app engine product; automation engine; platform privacy and security product; and source-to-pay operations. In addition, the company provides RaptorDB, a database built to manage workloads at scale; ServiceNow Impact that provides customers with software tools, guided plans, and AI-driven recommendations; customer support; and workflow data fabric. It serves government, financial services, healthcare and life science, manufacturing, Public Sector, retail, technology, and Telecom sectors through service providers and resale partners. The company has a strategic collaboration with Cohesity, Inc. to develop, operate, and safeguard autonomous AI agents and data with enterprise-grade reliability; and with ServiceNow to Advance Ai-Powered Solution for Mission-Critical Infrastructure Monitoring. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. has a strategic alliance with Accenture for integrated risk management and third-party risk management solutions. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.
NOW Key Statistics
NOW in plain English
- P/E ratio (80.1) — how many dollars you pay for each $1 of NOW's yearly profit. That's high, so the market expects strong growth (and you're paying up for it).
- ROE (14.24%) — how efficiently the company turns shareholders' money into profit. This is a middling level.
- Profit margin (11.34%) — of every $1 in sales, this is what's left as profit after all costs.
- Dividend — NOW doesn't pay a meaningful dividend; the return here comes from the share price, not cash payouts.
NOW stock: frequently asked questions
What is ServiceNow, Inc.'s stock price today?
ServiceNow, Inc. (NOW) last traded at $124.94 on the NYSE. Over the past 52 weeks the stock has traded between $81.24 and $194.73.
Is NOW stock a buy or a sell?
Wall Street analysts' consensus rating on NOW is "Strong Buy", with an average 12-month price target of $140.25 — about +12.3% versus the current price of $124.94. Analyst targets are opinions, not guarantees; always do your own research.
How much would $1,000 invested in NOW 10 years ago be worth today?
A $1,000 investment in ServiceNow, Inc. made 10 years ago would be worth about $8,596 today (dividends reinvested) — a total return of 760%, or 24.0% per year.
Does NOW pay a dividend?
No — ServiceNow, Inc. does not currently pay a meaningful dividend. Returns for shareholders come from changes in the share price.
What is NOW's P/E ratio?
NOW trades at a trailing price-to-earnings ratio of 80.1, and 25.0 times expected forward earnings. The P/E ratio tells you how many dollars investors pay for each $1 of the company's annual profit.
Do members of Congress trade NOW stock?
Yes — 16 members of Congress have disclosed trades in NOW under the STOCK Act, totaling 28 purchases and 7 sales worth an estimated $329,000.
What is ServiceNow, Inc.'s ticker symbol?
ServiceNow, Inc. trades under the ticker symbol NOW on the NYSE.
Compare NOW with peers
Data last refreshed from public sources. Figures may be delayed. Not investment advice.