BKNG vs YUM
By Alex · Tickerpine
Booking Holdings Inc. vs Yum! Brands, Inc., side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | BKNG | YUM |
|---|---|---|
| Price | $163.95 | $138.63 |
| Market cap | $123.19B | $37.83B |
| P/E ratio | 18.2 | 17.9 |
| ROE | — | — |
| Profit margin | 25.53% | 25.41% |
| Revenue growth | 8.10% | 12.20% |
| Dividend yield | 1.02% | 2.16% |
| Beta | 1.07 | 0.55 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
BKNG vs YUM in plain English
- BKNG is the bigger company — about 3.3× the market cap of YUM.
- YUM is cheaper on earnings (P/E 17.9 vs 18.2).
- YUM is growing revenue faster (12% vs 8%).
- YUM has the higher dividend yield (2.16% vs 1.02%).
How would $1,000 have done in each?
BKNG return calculator
See what $1,000 in Booking Holdings Inc. would be worth today.
YUM return calculator
See what $1,000 in Yum! Brands, Inc. would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.