BKNG vs YUM
By Alex · Tickerpine
Booking Holdings Inc. vs Yum! Brands, Inc., side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | BKNG | YUM |
|---|---|---|
| Price | $181.46 | $156.41 |
| Market cap | $140.61B | $43.11B |
| P/E ratio | 23.9 | 25.3 |
| ROE | — | — |
| Profit margin | 22.23% | 20.48% |
| Revenue growth | 16.20% | 15.20% |
| Dividend yield | 0.89% | 1.92% |
| Beta | 1.09 | 0.57 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
BKNG vs YUM in plain English
- BKNG is the bigger company — about 3.3× the market cap of YUM.
- BKNG is cheaper on earnings (P/E 23.9 vs 25.3).
- BKNG is growing revenue faster (16% vs 15%).
- YUM has the higher dividend yield (1.92% vs 0.89%).
How would $1,000 have done in each?
BKNG return calculator
See what $1,000 in Booking Holdings Inc. would be worth today.
YUM return calculator
See what $1,000 in Yum! Brands, Inc. would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.