BKNG vs SBUX
By Alex · Tickerpine
Booking Holdings Inc. vs Starbucks Corporation, side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | BKNG | SBUX |
|---|---|---|
| Price | $212.26 | $108.49 |
| Market cap | $159.49B | $123.68B |
| P/E ratio | 23.6 | 61.6 |
| ROE | — | — |
| Profit margin | 25.53% | 5.17% |
| Revenue growth | 8.10% | -1.40% |
| Dividend yield | 0.79% | 2.33% |
| Beta | 1.07 | 0.97 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
BKNG vs SBUX in plain English
- BKNG is the bigger company — about 1.3× the market cap of SBUX.
- BKNG is cheaper on earnings (P/E 23.6 vs 61.6).
- BKNG is growing revenue faster (8% vs -1%).
- SBUX has the higher dividend yield (2.33% vs 0.79%).
How would $1,000 have done in each?
BKNG return calculator
See what $1,000 in Booking Holdings Inc. would be worth today.
SBUX return calculator
See what $1,000 in Starbucks Corporation would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.