BKNG vs HLT
By Alex · Tickerpine
Booking Holdings Inc. vs Hilton Worldwide Holdings Inc., side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | BKNG | HLT |
|---|---|---|
| Price | $212.26 | $322.53 |
| Market cap | $159.49B | $72.59B |
| P/E ratio | 23.6 | 46.3 |
| ROE | — | — |
| Profit margin | 25.53% | 31.03% |
| Revenue growth | 8.10% | 2.50% |
| Dividend yield | 0.79% | 0.19% |
| Beta | 1.07 | 1.06 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
BKNG vs HLT in plain English
- BKNG is the bigger company — about 2.2× the market cap of HLT.
- BKNG is cheaper on earnings (P/E 23.6 vs 46.3).
- BKNG is growing revenue faster (8% vs 2%).
- BKNG has the higher dividend yield (0.79% vs 0.19%).
How would $1,000 have done in each?
BKNG return calculator
See what $1,000 in Booking Holdings Inc. would be worth today.
HLT return calculator
See what $1,000 in Hilton Worldwide Holdings Inc. would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.