BKNG vs GM
By Alex · Tickerpine
Booking Holdings Inc. vs General Motors Company, side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | BKNG | GM |
|---|---|---|
| Price | $181.46 | $78.10 |
| Market cap | $140.61B | $70.42B |
| P/E ratio | 23.9 | 28.5 |
| ROE | — | 4.01% |
| Profit margin | 22.23% | 1.38% |
| Revenue growth | 16.20% | -0.90% |
| Dividend yield | 0.89% | 0.92% |
| Beta | 1.09 | 1.30 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
BKNG vs GM in plain English
- BKNG is the bigger company — about 2.0× the market cap of GM.
- BKNG is cheaper on earnings (P/E 23.9 vs 28.5).
- BKNG is growing revenue faster (16% vs -1%).
- GM has the higher dividend yield (0.92% vs 0.89%).
How would $1,000 have done in each?
BKNG return calculator
See what $1,000 in Booking Holdings Inc. would be worth today.
GM return calculator
See what $1,000 in General Motors Company would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.