BKNG vs F
By Alex · Tickerpine
Booking Holdings Inc. vs Ford Motor Company, side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | BKNG | F |
|---|---|---|
| Price | $212.26 | $13.83 |
| Market cap | $159.49B | $55.15B |
| P/E ratio | 23.6 | — |
| ROE | — | -18.25% |
| Profit margin | 25.53% | -3.94% |
| Revenue growth | 8.10% | -3.80% |
| Dividend yield | 0.79% | 4.29% |
| Beta | 1.07 | 1.85 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
BKNG vs F in plain English
- BKNG is the bigger company — about 2.9× the market cap of F.
- BKNG is growing revenue faster (8% vs -4%).
- F has the higher dividend yield (4.29% vs 0.79%).
How would $1,000 have done in each?
BKNG return calculator
See what $1,000 in Booking Holdings Inc. would be worth today.
F return calculator
See what $1,000 in Ford Motor Company would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.