BKNG vs F
By Alex · Tickerpine
Booking Holdings Inc. vs Ford Motor Company, side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | BKNG | F |
|---|---|---|
| Price | $181.46 | $14.13 |
| Market cap | $140.61B | $56.30B |
| P/E ratio | 23.9 | — |
| ROE | — | -14.81% |
| Profit margin | 22.23% | -3.22% |
| Revenue growth | 16.20% | 6.40% |
| Dividend yield | 0.89% | 4.25% |
| Beta | 1.09 | 1.80 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
BKNG vs F in plain English
- BKNG is the bigger company — about 2.5× the market cap of F.
- BKNG is growing revenue faster (16% vs 6%).
- F has the higher dividend yield (4.25% vs 0.89%).
How would $1,000 have done in each?
BKNG return calculator
See what $1,000 in Booking Holdings Inc. would be worth today.
F return calculator
See what $1,000 in Ford Motor Company would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.