Zebra Technologies Corporation (ZBRA)
ZBRA stock forecast: what analysts expect
Wall Street analysts covering Zebra Technologies Corporation currently rate the stock a Buy on average, with a mean 12-month price target of $411.49 — +27.0% versus the last price of $324.00. Targets reflect analyst opinion, not a guarantee.
ZBRA historical returns
Based on monthly dividend-adjusted prices. See the full breakdown on what if you had invested in ZBRA.
ZBRA annual returns by year
Congress trading in ZBRA
4 members of Congress have disclosed trading ZBRA — 5 purchases and 7 sales worth an estimated $956,500. Most recent disclosure: Jun 4, 2025.
See who in Congress traded ZBRA →About Zebra Technologies Corporation
Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions; rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; point-of-sale solutions, self-serve kiosks, and interactive touchscreen displays; workflow optimization solutions, such as workforce management, workflow execution and task management, and prescriptive analytics, and communications and collaboration solutions; and cloud-based software. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
ZBRA Key Statistics
ZBRA in plain English
- P/E ratio (26.2) — how many dollars you pay for each $1 of ZBRA's yearly profit. That's a fairly normal range.
- ROE (16.46%) — how efficiently the company turns shareholders' money into profit. This is a middling level.
- Profit margin (9.80%) — of every $1 in sales, this is what's left as profit after all costs.
- Dividend — ZBRA doesn't pay a meaningful dividend; the return here comes from the share price, not cash payouts.
ZBRA stock: frequently asked questions
What is Zebra Technologies Corporation's stock price today?
Zebra Technologies Corporation (ZBRA) last traded at $324.00 on the NASDAQ. Over the past 52 weeks the stock has traded between $199.05 and $392.78.
Is ZBRA stock a buy or a sell?
Wall Street analysts' consensus rating on ZBRA is "Buy", with an average 12-month price target of $411.49 — about +27.0% versus the current price of $324.00. Analyst targets are opinions, not guarantees; always do your own research.
How much would $1,000 invested in ZBRA 10 years ago be worth today?
A $1,000 investment in Zebra Technologies Corporation made 10 years ago would be worth about $4,099 today (dividends reinvested) — a total return of 310%, or 15.2% per year.
Does ZBRA pay a dividend?
No — Zebra Technologies Corporation does not currently pay a meaningful dividend. Returns for shareholders come from changes in the share price.
What is ZBRA's P/E ratio?
ZBRA trades at a trailing price-to-earnings ratio of 26.2, and 14.5 times expected forward earnings. The P/E ratio tells you how many dollars investors pay for each $1 of the company's annual profit.
Do members of Congress trade ZBRA stock?
Yes — 4 members of Congress have disclosed trades in ZBRA under the STOCK Act, totaling 5 purchases and 7 sales worth an estimated $956,500.
What is Zebra Technologies Corporation's ticker symbol?
Zebra Technologies Corporation trades under the ticker symbol ZBRA on the NASDAQ.
Compare ZBRA with peers
Data last refreshed from public sources. Figures may be delayed. Not investment advice.