WSM stock forecast: what analysts expect
Wall Street analysts covering Williams-Sonoma, Inc. currently rate the stock a Buy on average, with a mean 12-month price target of $219.45 — -10.5% versus the last price of $245.15. Targets reflect analyst opinion, not a guarantee.
WSM historical returns
Based on monthly dividend-adjusted prices. See the full breakdown on what if you had invested in WSM.
WSM annual returns by year
Congress trading in WSM
4 members of Congress have disclosed trading WSM — 4 purchases and 2 sales worth an estimated $48,000. Most recent disclosure: Jul 25, 2025.
Insider activity in WSM
WSM's own executives and directors have made 0 open-market purchases ($0) and 10 sales ($11.5M) in the last 90 days, per SEC Form 4 filings. Most recent: Aug 7, 2026.
| Aug 7, 2026 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | Sell | $128,616 |
| Aug 4, 2026 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | Sell | $250,000 |
| Jul 15, 2026 | Alber Laura | PRESIDENT & CEO | Sell | $219,100 |
| Jul 15, 2026 | Alber Laura | PRESIDENT & CEO | Sell | $1.9M |
| Jul 15, 2026 | Alber Laura | PRESIDENT & CEO | Sell | $1.1M |
About Williams-Sonoma, Inc.
Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home the United States and internationally. The company provides cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks. It offers home furnishings, home decor products and accessories, bedding, lighting, rugs, table essentials, kids accessories, made-to-order lighting, hardware, personalized products, custom gifts, and vintage-inspired heirloom products. It offers its products under the Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow brand names. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. Williams-Sonoma, Inc. was founded in 1956 and is headquartered in San Francisco, California.
WSM Key Statistics
WSM in plain English
- P/E ratio (27.5) — how many dollars you pay for each $1 of WSM's yearly profit. That's a fairly normal range.
- ROE (54.01%) — how efficiently the company turns shareholders' money into profit. Above ~20% is considered strong.
- Profit margin (13.81%) — of every $1 in sales, this is what's left as profit after all costs.
- Dividend yield (1.24%) — the cash payout you'd earn per year as a % of the share price, on top of any price gains.
WSM stock: frequently asked questions
What is Williams-Sonoma, Inc.'s stock price today?
Williams-Sonoma, Inc. (WSM) last traded at $245.15 on the NYSE. Over the past 52 weeks the stock has traded between $165.51 and $254.89.
Is WSM stock a buy or a sell?
Wall Street analysts' consensus rating on WSM is "Buy", with an average 12-month price target of $219.45 — about -10.5% versus the current price of $245.15. Analyst targets are opinions, not guarantees; always do your own research.
How much would $1,000 invested in WSM 10 years ago be worth today?
A $1,000 investment in Williams-Sonoma, Inc. made 10 years ago would be worth about $11,747 today (dividends reinvested) — a total return of 1,075%, or 27.9% per year.
Does WSM pay a dividend?
Yes. Williams-Sonoma, Inc. currently pays a dividend yielding about 1.24% per year at today's share price.
What is WSM's P/E ratio?
WSM trades at a trailing price-to-earnings ratio of 27.5, and 23.9 times expected forward earnings. The P/E ratio tells you how many dollars investors pay for each $1 of the company's annual profit.
Do members of Congress trade WSM stock?
Yes — 4 members of Congress have disclosed trades in WSM under the STOCK Act, totaling 4 purchases and 2 sales worth an estimated $48,000.
What is Williams-Sonoma, Inc.'s ticker symbol?
Williams-Sonoma, Inc. trades under the ticker symbol WSM on the NYSE.
Compare WSM with peers
Data last refreshed from public sources. Figures may be delayed. Not investment advice.