Snap Inc. (SNAP)
SNAP stock forecast: what analysts expect
Wall Street analysts covering Snap Inc. currently rate the stock a Hold on average, with a mean 12-month price target of $7.58 — +72.0% versus the last price of $4.41. Targets reflect analyst opinion, not a guarantee.
SNAP historical returns
Based on monthly dividend-adjusted prices. See the full breakdown on what if you had invested in SNAP.
SNAP annual returns by year
Congress trading in SNAP
8 members of Congress have disclosed trading SNAP — 12 purchases and 7 sales worth an estimated $152,000. Most recent disclosure: Feb 2, 2022.
See who in Congress traded SNAP →Insider activity in SNAP
SNAP's own executives and directors have made 0 open-market purchases ($0) and 13 sales ($26.7M) in the last 90 days, per SEC Form 4 filings. Most recent: Aug 6, 2026.
| Aug 6, 2026 | Murphy Robert C. | Chief Technology Officer | Sell | $10.5M |
| Aug 5, 2026 | Murphy Robert C. | Chief Technology Officer | Sell | $11.1M |
| Jul 16, 2026 | Mohan Ajit | Chief Business Officer | Sell | $114,456 |
| Jun 16, 2026 | Mohan Ajit | Chief Business Officer | Sell | $38,652 |
| Jun 4, 2026 | Briers Zachary M | General Counsel | Sell | $71,748 |
About Snap Inc.
Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and snaps. It also provides Snapchat+, Lens+, and Snapchat Platinum, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an augmented reality (AR) glasses; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. In addition, the company offers campaign management and delivery, an advertising platform that provides automated, sophisticated, and scalable ad buying and campaign management; and measuring advertising effectiveness solutions. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.
SNAP Key Statistics
SNAP in plain English
- ROE (-18.65%) — how efficiently the company turns shareholders' money into profit. Negative means it's currently losing money on that equity.
- Profit margin (-6.72%) — of every $1 in sales, this is what's left as profit after all costs.
- Dividend — SNAP doesn't pay a meaningful dividend; the return here comes from the share price, not cash payouts.
SNAP stock: frequently asked questions
What is Snap Inc.'s stock price today?
Snap Inc. (SNAP) last traded at $4.41 on the NYSE. Over the past 52 weeks the stock has traded between $3.81 and $10.41.
Is SNAP stock a buy or a sell?
Wall Street analysts' consensus rating on SNAP is "Hold", with an average 12-month price target of $7.58 — about +72.0% versus the current price of $4.41. Analyst targets are opinions, not guarantees; always do your own research.
Does SNAP pay a dividend?
No — Snap Inc. does not currently pay a meaningful dividend. Returns for shareholders come from changes in the share price.
Do members of Congress trade SNAP stock?
Yes — 8 members of Congress have disclosed trades in SNAP under the STOCK Act, totaling 12 purchases and 7 sales worth an estimated $152,000.
What is Snap Inc.'s ticker symbol?
Snap Inc. trades under the ticker symbol SNAP on the NYSE.
Compare SNAP with peers
Data last refreshed from public sources. Figures may be delayed. Not investment advice.