ROKU stock forecast: what analysts expect
Wall Street analysts covering Roku, Inc. currently rate the stock a Buy on average, with a mean 12-month price target of $151.68 — +12.0% versus the last price of $135.40. Targets reflect analyst opinion, not a guarantee.
ROKU historical returns
Based on monthly dividend-adjusted prices. See the full breakdown on what if you had invested in ROKU.
ROKU annual returns by year
Congress trading in ROKU
3 members of Congress have disclosed trading ROKU — 4 purchases and 3 sales worth an estimated $123,000. Most recent disclosure: Apr 16, 2021.
Insider activity in ROKU
ROKU's own executives and directors have made 0 open-market purchases ($0) and 42 sales ($22.8M) in the last 90 days, per SEC Form 4 filings. Most recent: Aug 6, 2026.
| Aug 6, 2026 | Fuchsberg Gilbert | President, Subscriptions | Sell | $1.6M |
| Aug 4, 2026 | Collier Charles | President, Roku Media | Sell | $1.3M |
| Aug 4, 2026 | Collier Charles | President, Roku Media | Sell | $210,641 |
| Aug 4, 2026 | Collier Charles | President, Roku Media | Sell | $1.4M |
| Aug 4, 2026 | Collier Charles | President, Roku Media | Sell | $139,949 |
About Roku, Inc.
Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United States and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others, as well as offers digital advertising services. The company also sells streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.
ROKU Key Statistics
ROKU in plain English
- P/E ratio (100.3) — how many dollars you pay for each $1 of ROKU's yearly profit. That's high, so the market expects strong growth (and you're paying up for it).
- ROE (7.75%) — how efficiently the company turns shareholders' money into profit. This is a middling level.
- Profit margin (4.06%) — of every $1 in sales, this is what's left as profit after all costs.
- Dividend — ROKU doesn't pay a meaningful dividend; the return here comes from the share price, not cash payouts.
ROKU stock: frequently asked questions
What is Roku, Inc.'s stock price today?
Roku, Inc. (ROKU) last traded at $135.40 on the NASDAQ. Over the past 52 weeks the stock has traded between $78.53 and $148.88.
Is ROKU stock a buy or a sell?
Wall Street analysts' consensus rating on ROKU is "Buy", with an average 12-month price target of $151.68 — about +12.0% versus the current price of $135.40. Analyst targets are opinions, not guarantees; always do your own research.
Does ROKU pay a dividend?
No — Roku, Inc. does not currently pay a meaningful dividend. Returns for shareholders come from changes in the share price.
What is ROKU's P/E ratio?
ROKU trades at a trailing price-to-earnings ratio of 100.3, and 36.8 times expected forward earnings. The P/E ratio tells you how many dollars investors pay for each $1 of the company's annual profit.
Do members of Congress trade ROKU stock?
Yes — 3 members of Congress have disclosed trades in ROKU under the STOCK Act, totaling 4 purchases and 3 sales worth an estimated $123,000.
What is Roku, Inc.'s ticker symbol?
Roku, Inc. trades under the ticker symbol ROKU on the NASDAQ.
Compare ROKU with peers
Data last refreshed from public sources. Figures may be delayed. Not investment advice.