HAS stock forecast: what analysts expect
Wall Street analysts covering Hasbro, Inc. currently rate the stock a Strong Buy on average, with a mean 12-month price target of $109.29 — +15.2% versus the last price of $94.89. Targets reflect analyst opinion, not a guarantee.
HAS historical returns
Based on monthly dividend-adjusted prices. See the full breakdown on what if you had invested in HAS.
HAS annual returns by year
Congress trading in HAS
6 members of Congress have disclosed trading HAS — 4 purchases and 5 sales worth an estimated $139,000. Most recent disclosure: Oct 30, 2025.
Insider activity in HAS
HAS's own executives and directors have made 0 open-market purchases ($0) and 5 sales ($4.0M) in the last 90 days, per SEC Form 4 filings. Most recent: Jul 31, 2026.
| Jul 31, 2026 | Goetter Gina M | EVP & CFO | Sell | $776,602 |
| Jul 30, 2026 | Hight John | President, WOTC | Sell | $298,551 |
| Jul 28, 2026 | Kilpin Timothy J. | President, Toy, Lic & Ent | Sell | $920,000 |
| Jul 28, 2026 | Kilpin Timothy J. | President, Toy, Lic & Ent | Sell | $942,450 |
| Jul 28, 2026 | Goetter Gina M | EVP & CFO | Sell | $1.0M |
About Hasbro, Inc.
Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
HAS Key Statistics
HAS in plain English
- P/E ratio (17.3) — how many dollars you pay for each $1 of HAS's yearly profit. That's a fairly normal range.
- ROE (159.56%) — how efficiently the company turns shareholders' money into profit. Above ~20% is considered strong.
- Profit margin (15.97%) — of every $1 in sales, this is what's left as profit after all costs.
- Dividend yield (2.89%) — the cash payout you'd earn per year as a % of the share price, on top of any price gains.
HAS stock: frequently asked questions
What is Hasbro, Inc.'s stock price today?
Hasbro, Inc. (HAS) last traded at $94.89 on the NASDAQ. Over the past 52 weeks the stock has traded between $69.50 and $106.98.
Is HAS stock a buy or a sell?
Wall Street analysts' consensus rating on HAS is "Strong Buy", with an average 12-month price target of $109.29 — about +15.2% versus the current price of $94.89. Analyst targets are opinions, not guarantees; always do your own research.
How much would $1,000 invested in HAS 10 years ago be worth today?
A $1,000 investment in Hasbro, Inc. made 10 years ago would be worth about $1,615 today (dividends reinvested) — a total return of 61%, or 4.9% per year.
Does HAS pay a dividend?
Yes. Hasbro, Inc. currently pays a dividend yielding about 2.89% per year at today's share price.
What is HAS's P/E ratio?
HAS trades at a trailing price-to-earnings ratio of 17.3, and 14.5 times expected forward earnings. The P/E ratio tells you how many dollars investors pay for each $1 of the company's annual profit.
Do members of Congress trade HAS stock?
Yes — 6 members of Congress have disclosed trades in HAS under the STOCK Act, totaling 4 purchases and 5 sales worth an estimated $139,000.
What is Hasbro, Inc.'s ticker symbol?
Hasbro, Inc. trades under the ticker symbol HAS on the NASDAQ.
Compare HAS with peers
Data last refreshed from public sources. Figures may be delayed. Not investment advice.