EBAY stock forecast: what analysts expect
Wall Street analysts covering eBay Inc. currently rate the stock a Hold on average, with a mean 12-month price target of $115.65 — +13.0% versus the last price of $102.31. Targets reflect analyst opinion, not a guarantee.
EBAY historical returns
Based on monthly dividend-adjusted prices. See the full breakdown on what if you had invested in EBAY.
EBAY annual returns by year
Congress trading in EBAY
8 members of Congress have disclosed trading EBAY — 4 purchases and 6 sales worth an estimated $104,500. Most recent disclosure: Jun 17, 2025.
See who in Congress traded EBAY →Insider activity in EBAY
EBAY's own executives and directors have made 0 open-market purchases ($0) and 31 sales ($17.6M) in the last 90 days, per SEC Form 4 filings. Most recent: Aug 10, 2026.
| Aug 10, 2026 | Spencer Rebecca | VP, Chief Accounting Officer | Sell | $490,025 |
| Aug 10, 2026 | Spencer Rebecca | VP, Chief Accounting Officer | Sell | $69,406 |
| Aug 6, 2026 | Iannone Jamie | President and CEO | Sell | $142,040 |
| Aug 6, 2026 | Iannone Jamie | President and CEO | Sell | $210,369 |
| Aug 6, 2026 | Iannone Jamie | President and CEO | Sell | $373,901 |
About eBay Inc.
eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. Its marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. The company's platforms enable users to list, sell, buy, and pay various products. The company was founded in 1995 and is headquartered in San Jose, California.
EBAY Key Statistics
EBAY in plain English
- P/E ratio (22.3) — how many dollars you pay for each $1 of EBAY's yearly profit. That's a fairly normal range.
- ROE (46.61%) — how efficiently the company turns shareholders' money into profit. Above ~20% is considered strong.
- Profit margin (18.57%) — of every $1 in sales, this is what's left as profit after all costs.
- Dividend yield (1.17%) — the cash payout you'd earn per year as a % of the share price, on top of any price gains.
EBAY stock: frequently asked questions
What is eBay Inc.'s stock price today?
eBay Inc. (EBAY) last traded at $102.31 on the NASDAQ. Over the past 52 weeks the stock has traded between $78.03 and $119.31.
Is EBAY stock a buy or a sell?
Wall Street analysts' consensus rating on EBAY is "Hold", with an average 12-month price target of $115.65 — about +13.0% versus the current price of $102.31. Analyst targets are opinions, not guarantees; always do your own research.
How much would $1,000 invested in EBAY 10 years ago be worth today?
A $1,000 investment in eBay Inc. made 10 years ago would be worth about $3,597 today (dividends reinvested) — a total return of 260%, or 13.7% per year.
Does EBAY pay a dividend?
Yes. eBay Inc. currently pays a dividend yielding about 1.17% per year at today's share price.
What is EBAY's P/E ratio?
EBAY trades at a trailing price-to-earnings ratio of 22.3, and 15.2 times expected forward earnings. The P/E ratio tells you how many dollars investors pay for each $1 of the company's annual profit.
Do members of Congress trade EBAY stock?
Yes — 8 members of Congress have disclosed trades in EBAY under the STOCK Act, totaling 4 purchases and 6 sales worth an estimated $104,500.
What is eBay Inc.'s ticker symbol?
eBay Inc. trades under the ticker symbol EBAY on the NASDAQ.
Compare EBAY with peers
Data last refreshed from public sources. Figures may be delayed. Not investment advice.