ADBE stock forecast: what analysts expect
Wall Street analysts covering Adobe Inc. currently rate the stock a Hold on average, with a mean 12-month price target of $269.61 — +4.2% versus the last price of $258.75. Targets reflect analyst opinion, not a guarantee.
ADBE historical returns
Based on monthly dividend-adjusted prices. See the full breakdown on what if you had invested in ADBE.
ADBE annual returns by year
Congress trading in ADBE
23 members of Congress have disclosed trading ADBE — 33 purchases and 21 sales worth an estimated $694,899. Most recent disclosure: Jul 10, 2026.
See who in Congress traded ADBE →Insider activity in ADBE
ADBE's own executives and directors have made 1 open-market purchase ($1.9M) and 1 sale ($109,961) in the last 90 days, per SEC Form 4 filings. Most recent: Jul 29, 2026.
| Jul 29, 2026 | Forusz Jillian | SVP & CAO | Sell | $109,961 |
| Jun 25, 2026 | Ricks David A | Director | Buy | $1.9M |
About Adobe Inc.
Adobe Inc. operates as a technology company worldwide. The Digital Media segment offers products and services that enable individuals, teams, and enterprises to create, publish, and promote content. This segment serves photographers, video editors, graphic and experience designers, game developers, content creators, students, marketers, business owners, knowledge workers, and consumers. The Digital Experience segment provides an integrated platform; and products, services, and solutions that enable brands and businesses to create, manage, execute, measure, monetize, and optimize customer experiences from analytics to commerce. This segment serves marketers, advertisers, agencies, publishers, merchandisers, merchants, web analysts, data scientists, developers, and executives across the C-suite. The Publishing and Advertising segment offers e-learning, technical document publishing, web conferencing, document and forms platform, web application development, printing, and Adobe Advertising solutions. It also provides consulting, training, customer management, technical support, and learning services. The company offers its solutions to enterprise customers, and businesses and consumers; and licenses its products to end-user customers through app stores and website at adobe.com. It markets and distributes its products through distributors, retailers, software developers, mobile app stores, systems integrators, independent software vendors, value-added resellers, and original equipment and hardware manufacturers. The company also provides an online visibility management and content marketing software-as-a-service platform. The company has a strategic alliance with HUMAIN for the development of generative AI models and AI-powered applications. The company was formerly known as Adobe Systems Incorporated and changed its name to Adobe Inc. in October 2018. Adobe Inc. was founded in 1982 and is headquartered in San Jose, California.
ADBE Key Statistics
ADBE in plain English
- P/E ratio (15.1) — how many dollars you pay for each $1 of ADBE's yearly profit. That's a fairly normal range.
- ROE (62.95%) — how efficiently the company turns shareholders' money into profit. Above ~20% is considered strong.
- Profit margin (28.69%) — of every $1 in sales, this is what's left as profit after all costs.
- Dividend — ADBE doesn't pay a meaningful dividend; the return here comes from the share price, not cash payouts.
ADBE stock: frequently asked questions
What is Adobe Inc.'s stock price today?
Adobe Inc. (ADBE) last traded at $258.75 on the NASDAQ. Over the past 52 weeks the stock has traded between $190.12 and $370.86.
Is ADBE stock a buy or a sell?
Wall Street analysts' consensus rating on ADBE is "Hold", with an average 12-month price target of $269.61 — about +4.2% versus the current price of $258.75. Analyst targets are opinions, not guarantees; always do your own research.
How much would $1,000 invested in ADBE 10 years ago be worth today?
A $1,000 investment in Adobe Inc. made 10 years ago would be worth about $2,529 today (dividends reinvested) — a total return of 153%, or 9.7% per year.
Does ADBE pay a dividend?
No — Adobe Inc. does not currently pay a meaningful dividend. Returns for shareholders come from changes in the share price.
What is ADBE's P/E ratio?
ADBE trades at a trailing price-to-earnings ratio of 15.1, and 9.4 times expected forward earnings. The P/E ratio tells you how many dollars investors pay for each $1 of the company's annual profit.
Do members of Congress trade ADBE stock?
Yes — 23 members of Congress have disclosed trades in ADBE under the STOCK Act, totaling 33 purchases and 21 sales worth an estimated $694,899.
What is Adobe Inc.'s ticker symbol?
Adobe Inc. trades under the ticker symbol ADBE on the NASDAQ.
Compare ADBE with peers
Data last refreshed from public sources. Figures may be delayed. Not investment advice.