AAPL stock forecast: what analysts expect
Wall Street analysts covering Apple Inc. currently rate the stock a Buy on average, with a mean 12-month price target of $344.62 — -3.3% versus the last price of $356.27. Targets reflect analyst opinion, not a guarantee.
AAPL historical returns
Based on monthly dividend-adjusted prices. See the full breakdown on what if you had invested in AAPL.
AAPL annual returns by year
Congress trading in AAPL
88 members of Congress have disclosed trading AAPL — 193 purchases and 116 sales worth an estimated $17.5M. Most recent disclosure: Oct 2, 2026.
See who in Congress traded AAPL →Insider activity in AAPL
AAPL's own executives and directors have made 0 open-market purchases ($0) and 33 sales ($97.5M) in the last 90 days, per SEC Form 4 filings. Most recent: Nov 10, 2026.
| Nov 10, 2026 | Newstead Jennifer | SVP, GC and Government Affairs | Sell | $842,913 |
| Nov 3, 2026 | Newstead Jennifer | SVP, GC and Government Affairs | Sell | $781,474 |
| Oct 27, 2026 | Newstead Jennifer | SVP, GC and Government Affairs | Sell | $823,721 |
| Oct 20, 2026 | Newstead Jennifer | SVP, GC and Government Affairs | Sell | $814,748 |
| Oct 16, 2026 | Borders Ben | Principal Accounting Officer | Sell | $51,805 |
About Apple Inc.
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories, including Apple Watch, AirPods, Beats products, Apple Vision Pro, Apple TV 4K, HomePod, and Apple HomeView, as well as Apple branded and third-party accessories. It also provides advertising services comprising third-party licensing arrangements and own advertising platforms; AppleCare and cloud services; and payment services, including Apple Card and Apple Pay. In addition, the company operates App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Further, it provides digital content through subscription-based services, including Apple Arcade, a game service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience; Apple News+, a news and magazine service; and Apple TV, which offers original content and live sports. The company sells its products and resells third-party products through its retail and online stores, and direct sales force; its services through its various service platforms; and third-party cellular network carriers and other resellers. It serves consumer, small and mid-sized business, education, enterprise, and government markets. The company operates in North and South America, European countries, India, the Middle East, Africa, China mainland, Hong Kong, Taiwan, Japan, Australia, New Zealand, and rest of Asia. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
AAPL Key Statistics
AAPL in plain English
- P/E ratio (39.7) — how many dollars you pay for each $1 of AAPL's yearly profit. That's a fairly normal range.
- ROE (142.26%) — how efficiently the company turns shareholders' money into profit. Above ~20% is considered strong.
- Profit margin (27.60%) — of every $1 in sales, this is what's left as profit after all costs.
- Dividend yield (0.30%) — the cash payout you'd earn per year as a % of the share price, on top of any price gains.
AAPL stock: frequently asked questions
What is Apple Inc.'s stock price today?
Apple Inc. (AAPL) last traded at $356.27 on the NASDAQ. Over the past 52 weeks the stock has traded between $243.42 and $360.83.
Is AAPL stock a buy or a sell?
Wall Street analysts' consensus rating on AAPL is "Buy", with an average 12-month price target of $344.62 — about -3.3% versus the current price of $356.27. Analyst targets are opinions, not guarantees; always do your own research.
How much would $1,000 invested in AAPL 10 years ago be worth today?
A $1,000 investment in Apple Inc. made 10 years ago would be worth about $14,035 today (dividends reinvested) — a total return of 1,303%, or 30.2% per year.
Does AAPL pay a dividend?
Yes. Apple Inc. currently pays a dividend yielding about 0.30% per year at today's share price.
What is AAPL's P/E ratio?
AAPL trades at a trailing price-to-earnings ratio of 39.7, and 33.7 times expected forward earnings. The P/E ratio tells you how many dollars investors pay for each $1 of the company's annual profit.
Do members of Congress trade AAPL stock?
Yes — 88 members of Congress have disclosed trades in AAPL under the STOCK Act, totaling 193 purchases and 116 sales worth an estimated $17.5M.
What is Apple Inc.'s ticker symbol?
Apple Inc. trades under the ticker symbol AAPL on the NASDAQ.
Compare AAPL with peers
Data last refreshed from public sources. Figures may be delayed. Not investment advice.