AAPL stock forecast: what analysts expect
Wall Street analysts covering Apple Inc. currently rate the stock a Buy on average, with a mean 12-month price target of $322.28 — +6.6% versus the last price of $302.25. Targets reflect analyst opinion, not a guarantee.
AAPL historical returns
Based on monthly dividend-adjusted prices. See the full breakdown on what if you had invested in AAPL.
AAPL annual returns by year
Congress trading in AAPL
88 members of Congress have disclosed trading AAPL — 190 purchases and 113 sales worth an estimated $17.1M. Most recent disclosure: Jun 5, 2026.
See who in Congress traded AAPL →Insider activity in AAPL
AAPL's own executives and directors have made 0 open-market purchases ($0) and 2 sales ($15.6M) in the last 90 days, per SEC Form 4 filings. Most recent: Jun 16, 2026.
| Jun 16, 2026 | Borders Ben | Principal Accounting Officer | Sell | $34,236 |
| May 27, 2026 | Levinson Arthur D | Director | Sell | $15.6M |
About Apple Inc.
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
AAPL Key Statistics
AAPL in plain English
- P/E ratio (35.0) — how many dollars you pay for each $1 of AAPL's yearly profit. That's a fairly normal range.
- ROE (148.75%) — how efficiently the company turns shareholders' money into profit. Above ~20% is considered strong.
- Profit margin (27.62%) — of every $1 in sales, this is what's left as profit after all costs.
- Dividend yield (0.35%) — the cash payout you'd earn per year as a % of the share price, on top of any price gains.
AAPL stock: frequently asked questions
What is Apple Inc.'s stock price today?
Apple Inc. (AAPL) last traded at $302.25 on the NASDAQ. Over the past 52 weeks the stock has traded between $223.78 and $344.57.
Is AAPL stock a buy or a sell?
Wall Street analysts' consensus rating on AAPL is "Buy", with an average 12-month price target of $322.28 — about +6.6% versus the current price of $302.25. Analyst targets are opinions, not guarantees; always do your own research.
How much would $1,000 invested in AAPL 10 years ago be worth today?
A $1,000 investment in Apple Inc. made 10 years ago would be worth about $12,457 today (dividends reinvested) — a total return of 1,146%, or 28.7% per year.
Does AAPL pay a dividend?
Yes. Apple Inc. currently pays a dividend yielding about 0.35% per year at today's share price.
What is AAPL's P/E ratio?
AAPL trades at a trailing price-to-earnings ratio of 35.0, and 31.8 times expected forward earnings. The P/E ratio tells you how many dollars investors pay for each $1 of the company's annual profit.
Do members of Congress trade AAPL stock?
Yes — 88 members of Congress have disclosed trades in AAPL under the STOCK Act, totaling 190 purchases and 113 sales worth an estimated $17.1M.
What is Apple Inc.'s ticker symbol?
Apple Inc. trades under the ticker symbol AAPL on the NASDAQ.
Compare AAPL with peers
Data last refreshed from public sources. Figures may be delayed. Not investment advice.