PG vs BF-B
By Alex · Tickerpine
The Procter & Gamble Company vs Brown-Forman Corporation, side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | PG | BF-B |
|---|---|---|
| Price | $149.02 | $27.96 |
| Market cap | $347.01B | $12.83B |
| P/E ratio | 21.8 | 18.3 |
| ROE | 31.11% | 17.85% |
| Profit margin | 19.16% | 18.20% |
| Revenue growth | 7.40% | 2.00% |
| Dividend yield | 2.86% | 3.29% |
| Beta | 0.39 | 0.35 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
PG vs BF-B in plain English
- PG is the bigger company — about 27.0× the market cap of BF-B.
- BF-B is cheaper on earnings (P/E 18.3 vs 21.8).
- PG earns a higher return on equity (31% vs 18%).
- PG is growing revenue faster (7% vs 2%).
- BF-B has the higher dividend yield (3.29% vs 2.86%).
How would $1,000 have done in each?
PG return calculator
See what $1,000 in The Procter & Gamble Company would be worth today.
BF-B return calculator
See what $1,000 in Brown-Forman Corporation would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.