MSFT vs APP
By Alex · Tickerpine
Microsoft Corporation vs AppLovin Corporation, side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | MSFT | APP |
|---|---|---|
| Price | $492.43 | $303.76 |
| Market cap | $3.66T | $102.04B |
| P/E ratio | 28.1 | 23.4 |
| ROE | 34.04% | 203.69% |
| Profit margin | 40.30% | 64.58% |
| Revenue growth | 17.70% | 52.80% |
| Dividend yield | 0.72% | — |
| Beta | 1.10 | 2.53 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
MSFT vs APP in plain English
- MSFT is the bigger company — about 35.8× the market cap of APP.
- APP is cheaper on earnings (P/E 23.4 vs 28.1).
- APP earns a higher return on equity (204% vs 34%).
- APP is growing revenue faster (53% vs 18%).
- MSFT pays a dividend (0.72%) while the other effectively doesn't.
How would $1,000 have done in each?
MSFT return calculator
See what $1,000 in Microsoft Corporation would be worth today.
APP return calculator
See what $1,000 in AppLovin Corporation would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.