KO vs BF-B
By Alex · Tickerpine
The Coca-Cola Company vs Brown-Forman Corporation, side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | KO | BF-B |
|---|---|---|
| Price | $99.25 | $30.65 |
| Market cap | $426.96B | $14.06B |
| P/E ratio | 29.3 | 19.8 |
| ROE | 40.59% | 18.12% |
| Profit margin | 28.65% | 18.42% |
| Revenue growth | 7.40% | -1.40% |
| Dividend yield | 2.14% | 3.01% |
| Beta | 0.27 | 0.31 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
KO vs BF-B in plain English
- KO is the bigger company — about 30.4× the market cap of BF-B.
- BF-B is cheaper on earnings (P/E 19.8 vs 29.3).
- KO earns a higher return on equity (41% vs 18%).
- KO is growing revenue faster (7% vs -1%).
- BF-B has the higher dividend yield (3.01% vs 2.14%).
How would $1,000 have done in each?
KO return calculator
See what $1,000 in The Coca-Cola Company would be worth today.
BF-B return calculator
See what $1,000 in Brown-Forman Corporation would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.